General
+What is Botanic Tonics?
At Botanic Tonics, we thoughtfully craft feel-good products using high-quality botanicals such as kava root, leaf kratom, kola nut, rhodiola, and lion’s mane, among others. These ancient plants have been used around the world for centuries. Our products can be used as productivity and focus enhancers, for a mood lift, or for a clean energy boost*.
+What is the difference between feel free CLASSIC and feel free?
Both feel free product collections are thoughtfully crafted to deliver energy, focus, and mood enhancement.*
+Where can I find feel free?
feel free is sold online and in thousands of stores nationwide. To find a store near you, use our store locator.
+How can I contact Botanic Tonics for support?
+What happens if I don’t like feel free?
Simply email us at hi@botanictonics.com within 30 days of your online purchase to request a refund. Refunds are limited to one full-size case per person for online orders.
+I want to sell feel free. How do I get started?
You can learn about our Authorize Distributor Network here.
feel free Facts
+What are the potential side effects of using feel free CLASSIC?
The vast majority of customers report positive experiences with feel free CLASSIC when used as recommended. Rare cases of minor adverse events like nausea, heartburn, and headache have been reported, with an incidence rate of 0.0001% (1 non-severe incident per 745,381 servings) as of May 2024. No verified severe incidents have occurred. Our tonic label cautions that the leaf kratom ingredient can become habit-forming if consumed irresponsibly. If you are concerned about taking the product or experience any unfavorable reactions, you should avoid consuming it.
Botanic Tonics has conducted its own clinical trials on feel free CLASSIC, with Phase 1 completed in December 2023, showing no serious adverse events or withdrawal symptoms based on the COWS and SOWS scales. Phase 2 of these trials will be completed by December 2024. Additionally, the FDA recently finished their first clinical trial of well-characterized leaf kratom (similar to what is used in feel free CLASSIC) and did not observe any serious adverse events at doses up to 12g (6.9x the serving size of feel free CLASSIC).
+How has Botanic Tonics improved the labeling of feel free CLASSIC to promote transparency?
The feel free CLASSIC label has always conformed with laws governing herbal supplements. Over the years, Botanic Tonics has made several industry-leading changes to the label to further consumer transparency and help consumers make more informed decisions about product purchase and use.
The new feel free CLASSIC label includes legally required information such as serving sizes, servings per container, active ingredients, and age restrictions. It also goes above and beyond by including expiration dates, detailed information about active ingredients (total alkaloids, mitragynine, and 7-hydroxymitragynine), and a warning stating that, like caffeine and alcohol, leaf kratom has the potential to become habit-forming if consumed irresponsibly. The label also includes non-required disclaimers about who should avoid using any potentially habit-forming substance.
Botanic Tonics advocates for regulation of the kratom industry and believes that consumers deserve more comprehensive labeling to make informed decisions and use the product in the safest manner possible.
+How does Botanic Tonics address concerns about past marketing practices?
In the early days of our company, we followed the legal requirements and industry standards for labeling and marketing our products. However, we have since realized that these standards were insufficient and may have misled consumers. We deeply regret any confusion or harm that our past marketing practices may have caused.
Our current focus is on providing comprehensive and transparent information about our products, including detailed ingredient lists, serving sizes, intake limits, directions for use, and clear safety warnings. We have also invested heavily in quality control measures, rigorous safety testing, and clinical research to ensure that our products meet the highest standards of safety and efficacy.
We acknowledge that we could have done better in the past, and we are determined to learn from it and do better moving forward. Our commitment to consumer education and transparency is unwavering, and we will continue to prioritize the safety and well-being of our customers above all else.
+What is Botanic Tonics' approach to marketing feel free CLASSIC to college students and sports fans?
Our college athletics sponsorship deals were always intended to reach sports fans, not students. We never had specific sampling rights in student sections or activated on-campus at non-designated sporting events as outlined in our contracts.
Our products, including feel free CLASSIC, feature kava as the primary active ingredient, and we marketed them as such. However, we've since made several transparency improvements to our labeling and marketing to highlight leaf kratom more clearly.
As of Summer 2023, our university sponsorships are specifically centered around our kratom-free tonic product.
+How does Botanic Tonics ensure authenticity in podcast advertisements featuring feel free CLASSIC?
Our approach with the podcast clips featured in our advertisements has always been to showcase authentic, unscripted content from the podcasters themselves. We believe in the power of genuine storytelling and want their real experiences and perspectives to shine through.
We have never employed any strategy or policy to intentionally omit mention of kratom or any other specific topics or products. The podcasters are free to share their stories in their own words, and we do not dictate or control the details of what they choose to include.
If a particular clip does not mention kratom or another specific ingredient, it is simply a reflection of what that individual podcaster organically chose to express in the moment, not the result of any strategic omission on our part. Our goal is simply to provide a platform for these authentic voices to be heard.
+How has Botanic Tonics' marketing strategy evolved to prioritize consumer education and transparency?
Our marketing strategy has changed dramatically in the past year, but not as a reaction to the lawsuit filing. As our business has grown, specifically in retail, we've shifted marketing focus accordingly.
We understand that our product is powerful, and we have a responsibility in our marketing. Many of the transparency-related marketing decisions are a direct result of our commitment to consumer education.
We have also voluntarily raised the minimum purchase age to 21 to further promote responsible use. The FDA's pilot study and the journal article both highlight the need for further research on kratom's safety profile, which aligns with our investments in clinical studies of our products.
+Is feel free CLASSIC considered a habit-forming drink, and how does Botanic Tonics address this concern?
We acknowledge that regular, prolonged use of leaf kratom, especially at high servings, may lead to dependence. The feel free CLASSIC label now includes a warning about the potential for leaf kratom to become habit-forming if used irresponsibly. However, current scientific evidence does not clearly demonstrate the impaired functioning or compulsive use despite negative consequences that characterizes addiction. There is an important distinction between native leaf kratom, like that used in feel free CLASSIC, and concentrated extracts that pose greater risks of dependence and adverse effects.
Many substances that are widely consumed have the potential to be habit-forming or addictive. The severity of that addiction is well documented by using the DSM-5 symptom endorsement model. Upon review of various reputable sources for DSM-5 endorsement across a variety of substances, it is evident that when viewed against a landscape of substances, the majority (71%) of leaf kratom consumers who meet the DSM-5 criteria are assessed as having a mild to moderate substance use disorder, following a very similar pattern to caffeine. Contrarily, ultra-processed food, which is widely sold and consumed, shows that 55% of people who meet the DSM-5 criteria for ultra-processed food experience a severe substance use disorder.
When reviewing the U.S. Poison Control Center Data for a wide variety of substances, normalized for 100,000 users, it is evident that poisoning calls for kratom and kava register at rates similar to energy drinks, as opposed to more deleterious substances like opioids, or commonplace substances like vitamins.
1. Heroin, methamphetamine, cocaine, alcohol, and cannabis data retrieved from U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Behavioral Health Statistics and Quality. (2022). National Survey on Drug Use and Health 2022. Retrieved from https://datafiles.samhsa.gov/. Ultraprocessed food data obtained from Wiedemann AA, Carr MM, Ivezaj V, Barnes RD. Examining the construct validity of food addiction severity specifiers. Eat Weight Disord. 2021 Jun;26(5):1503-1509. Tobacco data retrieved from Wu LT, McNeely J, Subramaniam GA, Brady KT, Sharma G, VanVeldhuisen P, Zhu H, Schwartz RP. DSM-5 substance use disorders among adult primary care patients: Results from a multisite study. Drug Alcohol Depend. 2017 Oct 1;179:42-46. Kratom data retrieved from Smith KE, Dunn KE, Rogers JM, Garcia-Romeu A, Strickland JC, Epstein DH. Assessment of Kratom Use Disorder and Withdrawal Among an Online Convenience Sample of US Adults. J Addict Med. 2022 Nov-Dec 01;16(6):666-670. Caffeine data retrieved from Sweeney MM, Weaver DC, Vincent KB, Arria AM, Griffiths RR. Prevalence and Correlates of Caffeine Use Disorder Symptoms Among a United States Sample. J Caffeine Adenosine Res. 2020 Mar 1;10(1):4-11.
With the above said, we are committed to transparent labeling and have voluntarily included warnings that go above and beyond legal requirements to ensure that consumers can make informed decisions as to what they choose to consume. We will continue to update our labels as needed based on the latest scientific findings, including results from the FDA's ongoing research on kratom's abuse potential.
+Where can consumers find information about the ingredients in feel free CLASSIC, including leaf kratom?
Leaf kratom is clearly listed as a key botanical ingredient in feel free CLASSIC on the current product label and various pages on our website, including collection pages, product pages, FAQs, and ingredients pages.
That said, we are always looking for ways to be more transparent and would welcome specific suggested edits to become clearer.
+What is Botanic Tonics' position on isolated 7-Hydroxymitragynine (7OH) products?
Botanic Tonics strongly opposes the sale of isolated 7-Hydroxymitragynine (7OH) products, as they are not naturally occurring in significant amounts in kratom leaves. 7OH is only present in trace amounts as a degradation product of the drying process. Authentic leaf kratom products, like feel free CLASSIC, have nearly undetectable levels of 7OH, as confirmed by third-party laboratory analysis.
The high affinity of 7OH for opioid receptors, as shown in in-vitro studies, raises concerns about its safety when sold in concentrated, synthetic forms. These 7OH isolates are being marketed as kratom products, which is misleading and dangerous. They are synthetic derivatives that lack a history of safe use and do not meet the regulatory standards for kratom as a dietary ingredient. Botanic Tonics does not support the commercialization of these products without proper safety and regulatory oversight, as it puts consumer safety at risk.
+How does Botanic Tonics view the Kratom Consumer Protection Act (KCPA) and its provisions regarding 7-Hydroxymitragynine (7OH)?
Botanic Tonics takes an active role in ensuring that consumers have access to responsibly manufactured and safe leaf kratom products through:
- Support of the Kratom Consumer Protection Act (KCPA). The KCPA legislates for age restrictions, appropriate labeling and packaging standards, and unadulterated kratom products. It is imperative that consumers are equipped with the information they require to make informed choices about consumption.
- Support of Global Kratom Coalition, which is actively involved in funding and supporting kratom science and education.
Botanic Tonics supports an upper limit on 7OH content for consumer safety.
+How does Botanic Tonics respond to concerns about the cost and fairness of the proposed kratom bill in California?
The kratom bill put forward by Assemblymember Matt Haney prioritizes consumer safety and public health. The costs associated with implementing this bill, as determined by the first Appropriations Committee analysis, are not exorbitant. The registration fees designed to support these programs will not create a significant barrier to entry. As the program is funded by vendor registration fees, it will not burden taxpayers.
We must learn from the hemp industry's experience with synthetic products like Delta 8 and Delta 9, which have become a significant and costly problem for states to address. By implementing a well-thought-out, self-funded solution for the kratom industry now, we can proactively address similar issues. Failing to act promptly will ultimately lead to higher costs for taxpayers and vendors alike.
feel free CLASSIC
+What does feel free CLASSIC tonic taste like?
The feel free CLASSIC tonic formula is bold, earthy and aromatic. We’re not going to sugar coat it—our customers don’t love feel free CLASSIC tonic because of the taste. If you find the taste to be hard to overcome, try chilling the bottle and/or mixing with coconut water or your favorite juice.
+When should I enjoy feel free CLASSIC tonic or capsules?
Our tonics and capsules are a great alternative to energy drinks and focus enhancers. Enjoy feel free CLASSIC products when you want to feel more social, need a clean boost of energy, or need to lock in and focus.
+How should I enjoy feel free CLASSIC tonic or capsules?
Because we use whole plants in our formula, there may be sediment that settles in the bottom—make sure you shake well! There are two servings in each bottle, so only drink half the bottle at any given time and no more than 2 servings per day. For new consumers, start with a quarter of the bottle. If you find the taste to be hard to overcome, try chilling the bottle and/or mixing with coconut water or your favorite juice.
+When will I start feeling effects and how long do they last?
Effects usually kick in within 15-30 minutes and last for 3-4 hours.
+What kind of feeling should I expect?
Everyone experiences feel free CLASSIC products differently, but most commonly, you’ll feel more social and a calm, focused boost of energy.
+What is feel free CLASSIC tonic sweetened with?
Our feel free CLASSIC tonic has no added sugar or artificial sweeteners. The sweetness comes from stevia leaves.
+Does feel free CLASSIC contain caffeine or alcohol?
No, our feel free CLASSIC collection is caffeine- and alcohol-free.
+Is feel free CLASSIC kosher?
Yes, feel free CLASSIC products are kosher certified.
+Does feel free CLASSIC fit into my diet?
feel free CLASSIC products are vegan, paleo, and keto-friendly.
+Are feel free CLASSIC products made with peanuts or tree nuts?
No, feel free CLASSIC products are nut-free.
+How much is one serving of feel free CLASSIC tonics or capsules?
Each 2oz bottle of feel free CLASSIC tonic contains two 1oz servings. Only drink half of the bottle at a time, and do not exceed more than one tonic bottle per day. One serving of feel free CLASSIC capsules is 3 capsules. Only take one serving at a time. Do not consume more than 6 capsules per day. Do not consume feel free CLASSIC products with excessive alcohol.
+Is it okay to have more than one bottle of feel free CLASSIC tonic per day or more than 1 serving of CLASSIC capsules?
Consume responsibly. Only take 1 serving (½ bottle or 1-3 capsules) by mouth at a time. Do not exceed 2 servings (1 bottle or 6 capsules) in a 24-hour period.
+Can I consume feel free CLASSIC products while pregnant or breastfeeding?
Do not consume feel free CLASSIC products while pregnant or breastfeeding.
+How should I store feel free CLASSIC tonics and capsules?
The tonic is shelf-stable and can be stored at room temperature before opening. You should refrigerate it after opening and finish the tonic within 48 hours. It shouldn’t be exposed to prolonged heat, which affects the potency of the active ingredients. Store the capsules in a cool, dark place.
+Where are feel free CLASSIC products made?
We source our ingredients from around the world and craft feel free CLASSIC products in our FDA-registered,cGMP-certified facility in Tulsa, Oklahoma.
Ingredients
+Where are the ingredients in feel free products sourced?
We source our ingredients from various regions of the world where our plant-based ingredients are indigenous (e.g. Southeast Asia, Pacific Islands).
+Do you test your products for heavy metals and other contaminants?
All ingredients have been lab-tested. Each batch is tested multiple times to ensure the level of active ingredients is consistent. We also test for safety including, but not limited to, heavy metal and contaminants.
+Where can I find nutritional information?
Please find our supplement facts below. Feel free to ask any questions you may have by emailing hi@botanictonics.com.
Shipping
+How do you ship feel free orders & what is the shipping cost?
We provide free standard ground shipping for all US orders.
+When will my order arrive?
We will ship the products within 2-3 business days after you place the order. Delivery takes 2-5 business days, depending on the delivery address.
+Can I expedite shipping?
Yes. You can choose 2nd day air or next day air if the service is available in your area. All orders with expedited shipment placed before 11:30am PST / 2:30pm EST on a business day will be processed for shipment on the same day.
+How can I track my order?
Tracking numbers are sent via email and you can check the status by visiting your order confirmation page or via email updates. If you have any questions about the status of your order, please email us at hi@botanictonics.com.
+Do you ship internationally?
We currently only ship within the United States.
+My order is damaged. What should I do?
Email us at hi@botanictonics.com with an image of the damage and we will coordinate a refund, or we will re-ship you the same ordered product free of charge.
+I received a notice that my package was delivered, but it’s not here. What should I do?
If possible, we recommend you check around the delivery location (think: porch, garage, side or back door) and ask your neighbors. Sometimes a carrier marks a package as delivered in error. This is often resolved at the end of the day and almost always within 2 business days. If you haven’t received your order within 2 business days of the carrier marking your order as delivered, please contact us for a solution. Please email us at hi@botanictonics.com.
Subscriptions
+How can I sign up for a subscription?
You have two purchase options: one-time order or subscription. Select subscription to save 33% on all orders.
+Can I skip a shipment?
Yes! Simply log in to your account and click “upcoming orders” then select “skip” . If you didn’t set up a password at checkout, you can still access your account by using the second option on our subscription login page: Receive a secure login link via email to manage your subscriptions.
Get a login link
+Can I get my subscription sooner than planned?
Yep! Simply log in to your account and click “delivery schedule” then select “next order date” to edit the date. You can also click "order now" under the "subscription" tab in our subscription portal and move the order date immediately to have a new order created. Your next order will be moved to 30 days from the new order automatically by default but you can edit it to a different date at any time.
+How can I get customer service support?
+How can I update the payment information for my subscription?
You can update your payment information by logging in to your account.
+How can I cancel my subscription?
You can cancel or pause your subscription any time before the next shipment is charged. Email us at hi@botanictonics.com or cancel your subscription by logging in to your account.
Loyalty Program
+How do I join the rewards program?
Joining is easy—and free! Just create an account through the cobalt club page to start
earning rewards.
+How do I earn points?
You can earn points by:
- Spending: 1 point per $1 spent
- Signing up: 60 points
- Birthday gift: Up to 100 points
- Writing a review: Up to 60 points
- Referring a friend: 350 points when they shop
- Following us on social: 10 points each for Facebook, Instagram, TikTok
+How can I use my points?
Redeem your points for discounts at checkout:
- 150 points = $15 off
- 300 points = $30 off
- 600 points = $60 off
Just log in and select your reward—you’ll receive a promo code to copy and apply on
your next order or your next subscription through the Manage Subscription page.
+Do my points expire?
Yes, points expire 12 months after they're earned. To keep them active, make sure to
earn or redeem regularly. You can view your point balance and expiration dates anytime
in the Points History section of your loyalty portal.
+How do VIP tiers work?
We offer 3 levels based on your total spend:
- EMBARK (Free to join)
- EXPLORE (Spend $400)
- ELEVATE (Spend $1,500)
Each tier unlocks greater benefits, like higher point multipliers, birthday bonuses,
exclusive sales, and giveaways.
+How do I know my current tier?
Log into your rewards account to view your current tier, benefits, and how close you are
to the next level.
+Will I be notified before my points expire?
Yes! We send reminder emails before your points expire so you won’t miss out.
+How does the referral program work?
Give your friends $35 off their first purchase. When they buy, you earn 350 points. Win-
win!
+Can I combine multiple rewards in one purchase?
Only one reward can be redeemed per order. Choose the best one for your cart value.
+I don’t see my points in my account. What should I do?
If your points aren’t showing up, don’t worry—we’re here to help. Please reach out to
our Customer Experience team at hi@botanictonics.com, and we’ll make sure
everything gets sorted.