Cameron Korehbandi, CEO of Botanic Tonics, stated, "As a company, we have always been committed to providing the highest quality products for our consumers. In the absence of industry-wide regulations, we feel compelled to take this important step to promote responsible consumption and consumer awareness."
By raising the age requirement to 21, Botanic Tonics aims to encourage a more informed and mature consumer base while reducing the potential for misuse of its products. The company believes that this proactive measure will set a new standard for the industry and inspire other companies to prioritize consumer education and responsible practices.
Korehbandi added, “We understand that this decision may have short-term impacts on our business, but we firmly believe that it is the right thing to do. By prioritizing safe consumption above all else, we are building a stronger, more sustainable brand."
Botanic Tonics is also advocating for appropriate regulations within the industry to ensure consumer safety and responsible practices. The company remains committed to innovation, growth, and making a positive impact on the lives of its consumers while supporting necessary legislation in the industry.
Botanic Tonics is a plant-based herbal supplement company headquartered in Broken Arrow, OK. Established in 2020, it produces kava-forward tonics and capsules under its 'feel free' brand. Its two product lines, 'feel free CLASSIC' and 'feel free' are crafted with ancient functional plants to provide mood lift, energy, and focus. Botanic Tonics’ products are manufactured in an FDA-registered, cGMP-certified facility, and the company actively supports consumer safety regulations through transparent labeling and educational resources.