Botanic Tonics' "feel free" Surpasses 5-hour Energy in Major National Chain in Just Four Months

"Dethroning 5-hour Energy, a 20-year industry giant, in just four months showcases the sheer force of our innovative approach. We're not just competing; we're completely reshaping the market," said Cameron Korehbandi, CEO of Botanic Tonics. "Our single SKU, feel free, is outperforming 5-hour Energy's entire lineup of over 30 product variations. This isn't a one-off success—we're replicating this achievement across 13 business units of this national retailer, as well as in our independent and chain partnerships nationwide. It's irrefutable evidence that consumers are demanding change, and feel free is spearheading that revolution. We're not merely succeeding; we're poised to fundamentally transform the entire convenience store landscape." 

"Our year-over-year growth has been nothing short of explosive, with our store count skyrocketing from 10,000 to 27,000 in just one year," said Chris Elebesunu, Senior Vice President of Sales at Botanic Tonics. "This remarkable expansion isn't just about numbers—it's a clear vote of confidence from consumers who are choosing feel free over established brands."

"We're going toe-to-toe with industry giants in the convenience store space and coming out on top," Elebesunu added. "As the fastest-growing brand in our category, we're attracting attention from national retailers who don't want to miss out on this momentum. Our success proves we're not just filling a gap in the market—we're reshaping it entirely. And the truly exciting part is that we are just getting started."