Botanic Tonics Achieves NielsenIQ Brand 1st Place Ranking for Supplements and Shelf Stable Energy Beverages for 2023

SANTA MONICA, CA -- Botanic Tonics, LLC today announced they achieved the top  ranking in the Supplements and Shelf Stable Energy Beverages categories for the year ending January 6, 2024 from NielsenIQ Brand Rank. The company, which sells and distributes plant-based tonics and capsules under its feel free brands, experienced rapid growth in 2023 expanding to nearly 15,000 retail store locations after only three years in selling to stores. 

The company achieved significant sales and distribution milestones that drove the ranking according to industry tracking from NielsenIQ’s Byzzer™, including: 

  • Dollar sales increased 286% compared to last year
  • Unit sales increased 258% since last year
  • Distribution points increased 135.7% since last year
  • Total velocity increased 63.8% since last year
NIQ’s Byzzer™ delivers small businesses and emerging brands the most complete and clear understanding of consumer behavior. The tracking is through NIQ, the world’s leading consumer intelligence company. 

"Botanic Tonics’ vertically integrated  approach to production, marketing and distribution allowed us to outperform the competition in the crowded convenience store space," said JW Ross, Founder of Botanic Tonics. "With this kind of wind in our sails, we are eager to explore new corporate relationships that build market share."

Botanic Tonics began selling feel free products in late 2020 and has since expanded through its own distribution to stores across the country, most of which are independently owned. 

In October 2023, Botanic Tonics announced its first ever corporate convenience store partnership, officially bringing its hero product, feel free CLASSIC, to Circle K store locations in Arizona and Nevada. The deal with Circle K added over 600 locations in the Southwest.

Botanic Tonics’ line of products features high-quality botanicals that have been used for centuries in social and wellness practices around the world. Its CLASSIC tonic features a proprietary blend of kava root extract and leaf kratom, designed to provide alcohol-free and caffeine-free energy, focus, and mood lift.

To find your nearest Botanic Tonics retailer, visit the store locator here.

About Botanic Tonics

Botanic Tonics, LLC manufactures, sells and distributes wellness tonics and capsules under its FEEL FREE and BOTANIC TONICS PLANT SOLUTIONS marks. For more information about the company and its line of products, visit Botanic Tonics' website or follow Botanic Tonics on Facebook,  Instagram, YouTube and TikTok.

SOURCE: Botanic Tonics

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